Rebranding ID and Design of PRIMO, an innovative learning tool for skateboarders. Additionally, keeping in mind that skateboarding is on it's way to being recognized internationally as a sport and included in the Tokyo 2020 Olympics.
The next generation of skaters will revolutionize the way we skate, because they will be the first to enter the Olympics and get recognized worldwide for their talent. Primo believes in that future, and the innovative spirit of today’s youth.
Primo believes that skateboarding should have no borders or limitations, including the ones skaters face when learning new moves. Primo was made to give these skaters an edge by allowing them to learn dangerous tricks safely. With Primo hopeful-skaters will have the confidence to not only master old moves, but create ones of their own - and show the world what they can do.